dylan beckwith
Bona, a leading manufacturer of residential cleaning products, aimed to integrate eCommerce into their website. To achieve this, an in-depth analysis of their current site was conducted to identify necessary improvements. The research highlighted the need for a complete site redesign. The project focused on overhauling the user experience and information architecture of Bona's website. The primary objective was to enhance the site's usability, making navigation more intuitive and ensuring a seamless browsing experience. Additionally, the redesign incorporated a fully functional eCommerce platform to facilitate online sales directly from the site.
the problem
Bona, a leading manufacturer of residential cleaning products, faced the challenge of integrating an eCommerce platform into their existing website while significantly improving the user experience. The current site’s outdated design and complex navigation hindered user engagement and online sales. The critical task was to redesign the site’s information architecture to make it more intuitive and user-friendly, all while seamlessly incorporating eCommerce capabilities to enhance the overall browsing and shopping experience for Bona's customers.
Goal
The goal of this project was to enhance Bona's website by redesigning its information architecture and user experience. This redesign aimed to make the site more intuitive and user-friendly while integrating a robust eCommerce platform to facilitate online sales directly from the site.
Solution
The solution involved a comprehensive redesign of Bona's website, focusing on improving the information architecture and user interface. Key steps included:
- Conducting thorough user research and site analysis to identify pain points and areas for improvement.
- Redesigning the site’s layout to provide a more intuitive and seamless navigation experience.
- Implementing a user-friendly eCommerce platform that integrates smoothly with the existing site.
- Enhancing the visual design to align with Bona's brand identity and appeal to their target audience.
- Testing and iterating on the design to ensure it met user needs and provided an improved browsing and shopping experience.
This holistic approach ensured that the new site not only facilitated eCommerce but also significantly enhanced overall user satisfaction.
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