dylan beckwith
Bona, a leader in residential cleaning, set out to transform its website with eCommerce integration. Through in-depth analysis, the team identified the need for a full site redesign to improve usability and streamline navigation. The project focused on overhauling the user experience and information architecture, making browsing intuitive and seamless. The new design also introduced a fully functional eCommerce platform, enabling direct online sales and enhancing the customer journey
the problem
Setting out to modernize their website by integrating eCommerce and enhancing the user experience. Their outdated design and complex navigation limited engagement and online sales. The solution? A complete redesign of the site’s information architecture, making it more intuitive and user-friendly. The new platform seamlessly incorporates eCommerce, delivering a streamlined browsing and shopping experience for Bona’s customers.
Goal
The goal of this project was to transform Bona’s website with a streamlined user experience and seamless eCommerce integration. The redesign focused on enhancing the site’s information architecture, making it more intuitive and usr-friendly, while enabling direct online sales through a robust eCommerce platform.
Solution
The solution involved a comprehensive redesign of Bona's website, focusing on improving the information architecture and user interface. Key steps included:
- Conducting thorough user research and site analysis to identify pain points and areas for improvement.
- Redesigning the site’s layout to provide a more intuitive and seamless navigation experience.
- Implementing a user-friendly eCommerce platform that integrates smoothly with the existing site.
- Enhancing the visual design to align with Bona's brand identity and appeal to their target audience.
- Testing and iterating on the design to ensure it met user needs and provided an improved browsing and shopping experience.
This holistic approach ensured that the new site not only facilitated eCommerce but also significantly enhanced overall user satisfaction.
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