While Bona offers sustainable, eco-friendly cleaning products available at major retailers like Target, its identity as a household staple is still underdeveloped. The challenge lies in positioning Bona as the go-to, trusted cleaning solution for every hoe, while enhancing the overall cleaning experience. With everyday cleaning often feeling like a chore, how can Bona not only become a household name but also elevate the cleaning process to be smarter, easier, and even more enjoyable?

The goal is to position Bona as a household name by seamlessly integrating it into the everyday cleaning routine through innovative technology. By leveraging the Bona AR Cleaning App, the objective is to enhance the cleaning experience—making it smarter, more efficient, and enjoyable—while reinforcing Bona’s identity as the go-to, sustainable solution for tackling messes in every home.

Enter the Bona AR Cleaning App—an innovative augmented reality tool to scan your home, identify messes, and recommend the perfect Bona product for each stain. By integrating AI with real-time cleaning solutions and seamless eCommerce functionality, the app removes the guesswork of cleaning, offering personalized recommendations and even overnight product delivery. This cutting-edge experience positions Bona as a product and an essential part of modern, efficient, and sustainable home care.